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Reports on the joint declaration made by the West and East German governments on the Settlement of Unresolved Property Claims which became part of the Unification Treaty in 1990 and established that expropriated property owners should have a right to restitution. Describes the New Investment Property Act, which supersedes previous legislation and which has been designed to facilitate investment where there are title problems. Suggests that this latest enactment represents a shift away from a focus on restitution towards a desire to encourage property investment.

The purpose of this paper is to identify the components that make up an effective service advertisement.

This is achieved by examining a sample of service advertisements that have been recognised for their success. The advertisements are analysed with reference to two areas of discussion; the use of rational and emotional appeals and the presence of three executional tools, i.e. physical representation, documentation and showing the service encounter/provider. The methodology uses a combination of case study approach and a content analysis of effective service advertisements. The appeals are classified utilising the Pollay (1983) list of advertising appeals. The three executional tools are taken from an overview of the main conceptual frameworks.

The majority of advertisements utilise emotional appeals for not only experiential but also utilitarian services. They also provide physical representation of the service and an illustration of the service encounter. The level of documentation in all the advertisements is low.

The research is based on a small sample of UK TV advertisements.

The findings provide practitioners with an analysis of service advertising campaigns that have been recognised for their effectiveness. It is possible to identify common characteristics in these advertisements which should be considered when creating service advertisements in the future.

A study of real‐life service advertisements that have been classified as “effective” has not previously been undertaken. The findings are therefore of value to advertising academics and practitioners in that they contribute to our understanding of how advertising works.

ONE of the chief objections to printed catalogues is that they are no sooner published than they become out of date. Another pertinent objection has been that of their great expense. There is also the matter of the labour entailed in preparing the printer's copy; but as this labour has to be performed in any case the point has not cropped up during a consideration of rival schemes. The contest between printed, card, and manuscript catalogues has often been waged, and the arguments pro and con, as summed up in Mr. Cutter's report will be familiar to every librarian.

MY VOTE for the Most Depressing Spectacle of the Month goes to a shelf of leather‐bound, gold‐tooled ‘video classics’ seen in my local video rentals shop. The leather binding and gold lettering looked quite impressive until you touched one of the volumes—Wuthering heights, for example—and realised that this ‘book’ was plastic, every single molecule of it. And empty, unless you counted the video tape.

THE influence of wireless on libraries is marked. As a method of publicity it is unmatched. On April 20th the new secretary of the Library Association, Mr. Guy Keeling, joined the number of library broadcasters with a talk from 2 LO on “What Your Public Library can do for You.” The announcer said he regarded the talk as a fresh mark of the co‐operation between the B.B.C. and the public libraries which had been so fruitful in the past; and Mr. Keeling made his first real public appearance as Secretary with a clearly Stated account of our ordinary activities, enlivened with humour, and delivered in excellent manner. Together with all those who have any vision in the matter, he looks forward to co‐operation between all libraries.

The purpose of this paper is to introduce the key themes in the area of the impact of demographic change on young workers and older workers in relation to education, skills and employment, as discussed in the papers included in this section. The authors have also drawn upon data from their project “From Young Workers to Older Workers” as a context for the papers.

This paper draws out the main themes from the papers contained within this section and presents original data from interviews with 97 older workers who were interviewed at two points in time – labour market entry and labour market exit.

The selection of papers in this section is outlined, as well as offering some findings from the authors’ research on older workers.

The papers in this section, including this paper, offer an overview of some of the key debates in relation to the impact of demographic change on both young workers and older workers.

FOR TOO LONG there has been a tendency to adjure librarians to take note of the ‘new media’. There have been large numbers of courses designed to point out to librarians that there are more than books in a library, when for many years this must have been blindingly obvious even to the meanest of intelligences. Present concerns must instead be to accept that we have the media, and to spend more time thinking of how we use them, what we do with them, and who for.